Content Writing. Marketing. Communications. PR.

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Work with me

Content writing, public relations, marketing, branding, strategic partnerships and event management in Richmond, Virginia.

Case Studies

While overseeing public relations, social media, marketing and branded content for Virginia Distillery Co., I helped launch the company's new distillery, visitors center, tasting room and whisky museum. Along with VDC's Brand Director, I increased brand awareness and loyalty via targeted marketing-- online content, social media, newsletters, email marketing, white papers and website content. I even tried my hand at creating and writing museum panels for VDC’s state-of-the-art whisky museum which was a fun and exciting way to use my MFA in Creative Writing. As part of a team, I help to elevate VDC's presence within the global spirits world by working with key media to secure notable coverage in publications such as Saveur, Wine Enthusiast, BEVNET and The Washington Post.

With the Virginia Wine Marketing Office I developed and executed an extensive brand awareness, media and influencer outreach, events and social media campaign as part of March Wine and Dine Month. With Rappahannock River Oyster, Co., I strategized, executed and managed a successful social media campaign for the company’s various restaurant brands and oyster business during the holiday season that successfully raised RRO's sales and overall community engagement across multiple platforms. I further helped RRO better strategize their oyster shucking catering venture by vetting non-profit support and event participation helping them to better maximize contributions and key alliances. As a content writer and editor with Crock-Pot® brand slow cookers I worked as part of a team to successfully launch the company's online meal delivery kit Crock-Pot®Cuisine by creating and editing branded web content. I’ve created content for Sur La Table, Better Homes & Gardens Special Interest Publications, Proctor & Gamble, Williams and Sonoma, Publix, and Hamilton Beach, to name a few.

I'm highly skilled at content marketing, digital marketing, webpage content, blogging, developing editorial calendars, corporate communications (product descriptions, email marketing, B2B, newsletters, white papers, media announcements, speech writing, script writing) branded content, event coordination and management, web marketing, SEO, Google Analytics, photography, videography and social media. I create press releases that offer relevant and timely story ideas, and I have 16+ years experience as a writer with a special focus in food, drink, travel and recipes. I have published two cookbooks with Penguin Random House.

Let me tell YOUR story.

Content Writing: I can help your brand expand its digital footprint for maximum engagement via targeted articles, blog posts, webpage content, social media content, strategic marketing and branded content while understanding and maintaining your brand’s unique voice.

Public Relations, Marketing and Branding: Let me reach out on your behalf. I can facilitate media relations (local, regional and national) including outreach and relationship building as well as securing print, digital and broadcast media. I’m here to help with PR strategy, editorial timelines, press release creation, distribution, follow up and maintenance PR. I can also help you develop a targeted custom media database.

Strategic Partnerships: Let me help your business become part of the community by facilitating introductions to journalists, bloggers and key influencers in the Richmond, Virginia area and beyond. I can help you successfully partner with area convention bureaus and key community organizations and assist your brand with vetting potential non-profit support and event participation helping you to better maximize contributions, donations and alliances. I'm also able to facilitate mutually beneficial partnerships between clients and local/regional food, beverage, hospitality entities as well as other like-minded brands for potential projects and collaborations.

Events and Launches. I’m here to help with you with planning, execution, management and marketing of events including media previews, influencer events, trade events, ribbon cuttings, grand openings, food and drink tasting events and product launches.

Let me tell you story.