PR, publicity, media services, events, launches, book tours, media escorting, content marketing, social media, food styling for authors, chefs and food and beverage brands in Richmond, Virginia.
While overseeing public relations, marketing and branded content for Virginia Distillery Co., I helped launch the company's new distillery, visitors center, tasting room and whisky museum. Along with VDC's Brand Director, I increased brand awareness and loyalty via targeted marketing, PR and regional sales initiatives. I also helped elevate VDC's presence within the global spirits world by working with key media to secure notable coverage in publications such as Saveur, Wine Enthusiast, BEVNET and The Washington Post. As a content creator and web editor with Crock-Pot® brand slow cookers, I helped strategize and successfully launch the company's online meal delivery kit Crock-Pot®Cuisine. My focus with Rappahannock Oyster Co. was developing social media strategy and streamlining overall platform and content management for the company's 2000 acre oyster farm as well as its restaurants located throughout the U.S. I’ve done content writing, social media, content marketing and recipe development for Sur La Table, Better Homes & Gardens Special Interest Publications, Proctor & Gamble and Hamilton Beach, to name a few.
I'm skilled at content marketing, web marketing, social media marketing, publicity, coordinating appearances and creating press releases that offer relevant and timely story ideas. My media contacts within food and drink are extensive and my relationships are longtime, valued and trusted.
With over 16 years experience working as a journalist within food and drink, I know my subject well. As a cookbook author, I lined up book signings, television/radio appearances, speaking engagements, festival and author appearances as well as regional and national print and online features in notable publications such as USA Today, Business Insider, Parade, Wine Enthusiast and Epicurious.
I am keenly aware of the special needs writers face while on the road marketing their books, especially food, drink, travel, lifestyle and cookbook authors. Need a media escort, food stylist, assistant or logistical help with that upcoming television appearance, cooking demo, speaking engagement or book signing? I can help. Books tours can often seem overwhelming especially when you're new to town. I'm a longtime Richmond, Virginia local so I know where to grab the best locally brewed cup of coffee and where to find the tastiest pimiento cheese. I love showing off my town! When it comes to events, signings and interviews, I'm happy to work with your publicity team to make sure things go smoothly on the ground. I'll get you where you need to go. Let me show you around.
I can help organize your next media or author event-- launches, ribbon cuttings, author appearances/speaking engagements/signings as well as press visits in partnership with key tourism, community and local government agencies.
Just reach out.
CONFLICTS OF INTEREST AND FULL DISCLOSURE: I don't pitch stories for print or online about a client or person/organization in which I have a professional working relationship. If a client contacts me after their story is published to assist them with content marketing or similar professional work they are informed that I can no longer pitch their story to the media.